Chapter 2. Mobile Web Optimization Essentials

By now you know the limitations of the mobile devices and why Mobile Web Optimization is necessary. In this chapter, I will share with you some of my experiences that I have learned from in the last couple of years. The majority of these techniques are fairly easy to implement, but the outcome that they produce is huge. So, I encourage you to go through each section thoroughly because they hold the key to revealing the secrets of Mobile Web Optimization world.

Also, I assume you at least have a basic knowledge of web design and frontend web development to understand this chapter properly. However, if you are new to the game, don't worry; I can assure you going through the following sections is not going to be a waste of time, and you will get many things out of them that you are going to remember for a long time.

In this chapter, we are going to discuss the following sections:

• Mobile-only websites versus responsive websites
• How to reduce HTTP requests
• Image size matters
• Unnecessary contents
• Why design and UX are important