SEO and searching

Magento has a specific SEO configuration panel for multiple sections. To access the main Magento SEO configuration, enter in the Magento admin area (http://localhost/packt/admin-packt), and you will find the panel by clicking on the menu at Marketing | SEO & Search:

Magento 2.0 changed some functionality in comparison with its previous version. For example, in the URL Rewrites menu, you can manage and define all the URL addresses of Magento in order to increase the SEO's friendly URLs.

Here, you can simply choose Request Path to edit and enter a description for each of them, as shown in the following screenshot:

In Search Terms, you can define and redirect the URL according to the search made by the user by adding a new search term:

Finally, in the New Site Map section, you can generate Sitemap of your Magento installation as shown in the following screenshot: