Chapter 3. Working with Search Engine Optimization

Search Engine Optimization (SEO) is a technique to build your site following good practices established by W3C Consortium and search engines, such as Google, to increase your site's visitation and ranking. On Magento, we need to configure the system properly to take advantage of this feature. Nowadays, SEO is a prerequisite on every website on the Internet.

Magento has a great variety of tools to configure the store of SEO and allows SEO adjustment for products, categories and CMS page titles, metainformation, and headings.

SEO application is a constant job; it never ends. Basically, you need to know how Magento SEO works and what options you have to optimize its working. Magento is a search engine-friendly e-commerce platform, and you will discover its main concepts in this chapter.

In this book, you will learn some good techniques and apply them by configuring the default installation.

The following topics will be covered in this chapter:

• Magento SEO management
• SEO catalog configuration
• XML sitemap manager
• Google Analytics tracking code
• Optimizing Magento pages, products, and categories