Speaking a clear language

A good start to creating a digital personality the user can relate to on a personal level is by mimicking a real person's traits digitally. Speaking to the user in a tone of voice they can relate to and using appropriate cultural references will make the user feel comfortable and help build the emotional connection. All people want to feel appreciated and loved. It's natural human behavior, and incorporating the user's name within the website's UI or email communication will build upon that urge to connect.