Ride the Lightning with AMP

Web performance is immensely important. Especially on mobile. According to recent research by Google, 53 percent of your visitors will leave your site if it takes longer than three seconds to load. Let that sink in: Over half of your visitors won't get to see your message or what you have to offer if your web pages are slow. The Accelerated Mobile Pages (AMP) project exists because performance is so important. With AMP, you don't have to miss out on that 53 percent.

By constraining the HTML, CSS, and JavaScript that you can use in your web pages, along with optimized resource management and smart caching, AMP solves the performance problem on mobile, while at the same time providing a framework for delivering engaging, media-rich, and lightning-fast web pages.

The AMP project has a lightning bolt as its logo for good reason: AMP pages are lightning fast. In this book you'll learn how to ride the lightning with AMP.

In the following sections, we'll look at:

• What AMP pages look like
• Why the time is right for AMP
• How AMP solves performance on mobile
• What the basic AMP building blocks are
• How to build your first AMP page