Business Understanding

The Business Understanding phase is focused on good problem definition and ensuring that you are solving the business's problem. You must begin from a business perspective and business knowledge, and proceed by converting this knowledge into a data mining problem definition. You will not be performing the actual Business Understanding in Modeler, as such, but Modeler allows you to organize supporting material such as word documents and PowerPoint presentations as part of a Modeler project file. You don't need to organize this material in a project file, but you do need to remember to do a proper job at this phase. For more detailed information on each task within a phase, refer to the CRISP-DM document itself. It is free and readily available on the internet.

The four tasks in this phase are:

• Determine business objectives
• Assess situation
• Determine data mining goals
• Produce project plan