About the reviewer

Sheldon Strauch is a 23-year veteran of software consulting at companies such as IBM, Sears, Ernst & Young, and Kraft Foods. He has a bachelor's degree in business administration and leverages his technical skills to improve businesses' self-awareness. His interests include data gathering, management, and mining; maps and mapping; business intelligence; and the application of data analysis for continuous improvement. He is currently focusing on the development of end-to-end data management and mining at Enova International, a financial services company located in Chicago. In his spare time, he enjoys performing arts, particularly music, and traveling with his wife, Marilyn.