Benchmark testing

Benchmarking is the process of testing a product's progress over time. This testing method is not cheap, but it's efficient when you need to polish your product on all stages. This can be progress through different iterations of a prototype, across different versions of an application, and even across different sites–yours and your competitors. A lot of companies like to run benchmarking studies because they show actual data as it changes over time. It adds a quantitative dimension to the qualitative research you have already been doing, which can drive home your findings and add weight to your suggestions.