API and extensibility capabilities

We won't go too deep into the extensibility of the Qlik Sense platform here, but it's important to note that the capabilities of Qlik Sense far exceed what is available out of the box. Qlik comes with a comprehensive set of APIs that developers can use to create fully-customized web experiences using the ultra-fast in-memory Qlik Data model. These APIs significantly broaden what Qlik Sense can do from the perspectives of guided, operational, and predictive analytics:

The preceding screenshot is an example of a customized mashup, created by Qlik, and illustrates the capability to extend Qlik Sense and create more guided applications with the look and feel of a website rather than a BI tool.