序2

盡管服務設計還是一個相對年輕的學科，它已然在世界范圍內掀起了滔天巨浪。服務設計相關實踐大致緣起于15年前的英國和西歐。而在過去的5年里，它在美國、澳大利亞和巴西等地獲得了廣泛認可。中國無疑是其下一個令人興奮的待墾地。2016年5月，在王國勝教授的邀請下，我有幸參與了在深圳舉辦的全球服務設計創新論壇（Global Service Design Innovation forum），并欣喜地感受到了設計師、商業人士對服務設計的熱切關注。此外，在中國，服務設計已如工業設計這些成熟學科一樣被認可。這是一個積極的信號。隨著中國經濟向服務主導型轉變，服務設計已準備好不僅在推動企業發展，同時還要在提升醫療、政府和公共部門的服務水平方面發揮它的積極作用。

本書中的部分文章摘自“Touchpoint”，“Touchpoint”由SDN（Service Design Network,國際服務設計聯盟） 出版，是一本服務設計領域的國際專業刊物，創刊至今已有八年。SDN創建于2004年，是一個致力于在全球推廣和支持服務設計的國際性組織。如果這本書能夠說服你去接受服務設計的價值——我希望它可以——我會鼓勵你更深入地了解這個領域。目前在北京、上海和臺灣都活躍著SDN的分部，通過各種社交媒體渠道、內容豐富的網站平臺、全球性和地方性的會議組織、案例研究和年度服務設計獎，SDN給予全球的服務設計團體以更多支持。

謹此為序，預祝服務設計的中國之路越走越寬廣。

杰西·格里姆斯

Touchpoint 主編

國際服務設計聯盟管理董事會

Preface

While still a relatively young discipline, service design is making waves all around the world.Its practice began in the UK and Western Europe around fifteen years ago.In the last five years, it has earned widespread recognition in the USA, Australia and Brazil.China is certainly its next exciting frontier.In May 2016, at the invitation of Prof.Wang, I was welcomed to speak at the Global Service Design Innovation forum in Shenzhen.The interest in service design by both designers and businesspeople was excellent to see.In addition, the recognition that service design is earning in China amongst well-established disciplines such as industrial design must be a positive sign.As the Chinese economy transitions into a service-led economy, service design stands ready to improve not only businesses, but healthcare, government and the public sector.

A selection of articles in this publication come from Touchpoint, the journal of service design.Touchpoint is already in its eighth year of publication, and is produced by the Service Design Network (SDN).The SDN was established in 2004, and is a global organization dedicated to supporting service design.If this publication convinces you of the value of service design-and I hope it does! - I would encourage you to learn more about the field.Local groups of service designers affiliated with the SDN ("Chapters") exist in Beijing, Shanghai and Taiwan.The SDN supports the global community through active social media channels, a content-rich website, global and local conferences, a case studies archive and an annual Service Design Award.Here's to the continued growth and success of service design in China!

Jesse Grimes

Touchpoint Editor-in-Chief

Management Board, Service Design Network