Introduction

The modern day entrepreneur, or indeed a business of any kind, small or large, can scarcely do without some form of presence on the Web. The pervasiveness of the Internet has brought about a new reality for business people. No longer is it sufficient to set up shop somewhere and sit quietly waiting for customers. Instead, the initiative must be taken with goods and services being marketed and sold online, reaching hitherto unheard of sizes of consumer markets, nationally and internationally.

With the added burden of the acquisition of IT skills, many small to medium-size enterprises have found themselves being outstripped by their larger cousins, who have the resources and manpower to harness and utilize the Internet properly. Prohibitively expensive development costs or ill-fitting off-the-shelf applications have hampered SME’s ability to compete on an even footing. Up until now that is!

With the advent of osCommerce and other open-source technologies like it, the door has been opened for anyone with a bit of determination to set up a sophisticated online store that will hold its own against any other site out there. It’s not surprising that osCommerce is growing in popularity as more and more people switch to the advantages of building and running their very own e-commerce website.

Unfortunately, while running and administering your own site is now within your grasp, you will find that you still have to work at it. There is a lot of information you need to learn about installing, configuring, customizing, securing and running osCommerce, and indeed the technologies you will be basing your business on. You can also benefit from some general wisdom and knowledge that programmers apply to their everyday work. Providing you with this knowledge is why I have written this book!