Choosing a slogan for your website

An Office Live Small Business website's slogan is really just its tagline; so I'll use the terms interchangeably. Successful businesses use catchy taglines to reinforce their brands. What comes to mind when you hear "Just do it!"? Nike. How about "Don't Leave Home Without It"? American Express. And "Eat Fresh"? Subway, of course.

See? People subconsciously associate taglines with brands or products. Come to think of it, the whole point of building your website is to reinforce your brand. Naturally, a good tagline will go a long way towards achieving your goal.

While a tagline sounds like a no-brainer, not every business has one. If you don't, you're not alone. After all, you can't spend a few million dollars to come up with one the way Nike, American Express, and Subway probably did. But if you happen to have one, it's a good idea to immortalize it on your website. And if you don't, now's the time to scratch the creative side of your brain and think of one.

But don't despair if you can't. You may be able to substitute a description of your business for the tagline with good effect. If you've shortened Anthony Donaldson's Vacuum Cleaner Sales, Service, and Rentals Incorporated, to Anthony Donaldson Inc., your tagline can be Vacuum Cleaner Sales, Service, and Rentals, or something to that effect. It may not be as potent as Nike's tagline, but at least it tells people what Anthony Donaldson does for a living.