Choosing a title for your website

A website's title is usually the name of the business it represents. My little company is called Acxede, for example. Therefore, it's logical that my site's title mimics my company's name. Now, there's only so much real estate available on a web page for the title. Because Acxede happens to be a short name, it can fit into most page layouts. But if your business is incorporated as Anthony Donaldson's Vacuum Cleaner Sales, Service, and Rentals Incorporated, this scheme of things breaks down. What do you do then? A good rule of thumb is to echo whatever name is on your business card. Unless your business card is the size of a postcard, you'd have shortened the name to something like Anthony Donaldson Inc. Use that as your site's title.

People often want to set their domain name as their site's title. Because my company is called Acxede, it would, of course, be terrific to have acxede.com as my domain name. And I do. Unfortunately, not everyone is that lucky. More likely than not, the domain name you want is already taken. Let's say that you're Sam and you own a deli called, naturally, Sam's Deli. Everyone just calls it "Sam's". It wouldn't be unreasonable for you to want the domain name sams.com. The trouble is that Sam's Publishing has already snapped it up. Okay, so how about samsdeli.com? Nope. Another Sam owns it. So you're forced to settle for a domain name that doesn't echo the name of your business; something like samsfreshfood.com, perhaps. Nevertheless, your website's title should still say "Sam's Deli" because that's the name of your business, no matter what domain name you ultimately settle on.

Now that you know more about setting a website's title than you ever wanted to, let's get around to doing the honors.