Technical Link 技術鏈接

GLOBAL PRINTING MARKET

How large is the global print market? PIA/GATF estimates that total U.S. printing production (not including in-plant production) was$166.2 billion in 2005. U.S. print production probably accounts for approximately 25% to 30% of total global production. This means that total global print production was approximately $550-650 billion in 2005. North America, Western Europe, and Asia each account for about 30% of the total.

The above figures represent global print production. Print demand, on the other hand, is not necessarily generated in the same geographic region as print production.

Over the past few years, the share of global print production moving between countries has increased much more rapidly than purely domestic production and consumption. This trend is a result of shifts in global supply and demand for print with increases in production capacity in countries such as China and competitive forces pushing printers' customers to look at global sourcing for their printing.

What is the impact of these trends on the U.S. printing industry? There are two components of “global printing” in the United States. First, there are direct exports and direct imports of printed products. These products are either produced by foreign printers and imported into the United States (printed imports) or produced by U.S. printers and exported to other countries (printed exports). These are tracked by the U.S. Department of Commerce and we will refer to them as “direct exports and imports.”

A second category of “global print” is more difficult to track. This category of “indirect imports and exports” includes the value of print production included in other exports and imports. For example, this may include packaging and owners manuals of those products that are exported or imported. The U.S. Department of Commerce data does not distinguish the value of this type of printing in its data.

全球印刷市場

全球印刷市場有多大？PIA/GATF估計，2005年美國印刷產品總量（不包括機構內部印刷）為1662億美元，這一數字大約為全球印刷總量的25%～30%。也就是說，2005年全球印刷總量大約為5500億～6500億美元。北美、西歐和亞洲大約分別占總量的30%。

上述數字反映了全球印刷產量。從另一方面講，印刷需求與印刷產量在同一地域并不一定相同。

過去幾年中，國與國之間的印刷產品流動的增長要比本國內印刷產品和消費的增長快得多。這一趨勢是全球范圍內印刷產品供應和需求發生轉移的結果，其中像中國這樣的國家的生產能力增加了，并且各種競爭作用力把印刷企業客戶的目光轉向國際范圍的加工資源。

這些趨勢對美國印刷業的沖擊如何？美國“全球化印刷”有兩個組成部分。第一類是印刷品的直接出口和直接進口。這些產品要么是國外印刷企業生產并且被進口到美國（進口印刷品），或者是由美國印刷企業生產且出口到其他國家（出口印刷品）的。此類產品是由美國商務部跟蹤的，我們稱它為“直接進出口”。

全球化印刷的第二類很難追蹤。該類“非直接進出口”包括了其他進出口產品內涵的印刷品的價值。例如，它可以包括那些進出口產品的包裝和用戶說明書。美國商務部的統計不會把此類印刷的價值從它的數據中抹去。