序言

作為一名設(shè)計(jì)師，最大的成就感莫過于看到客戶受益于自己的設(shè)計(jì)成果，也就是說自己對設(shè)計(jì)出的貢獻(xiàn)，幫客戶解決了問題，成就感也油然而生。

在從事多年設(shè)計(jì)的過程中，售樓部這些設(shè)計(jì)項(xiàng)目漸漸成為了設(shè)計(jì)師的工作重點(diǎn)。其實(shí)售樓部與我們曰常生活中的關(guān)系并不緊密，說白了就是樓盤的專賣店，但里面卻綜合了各種各祥的空間，并且樓盤的氣質(zhì)要與售樓部氣質(zhì)一致。因此，一個好的售樓部的標(biāo)準(zhǔn)，不僅僅要好看，有創(chuàng)意，而且還要看其是否真正地符合營銷要求，從而推動銷售。

售樓部的展示性與營銷息息相關(guān)，除了傳達(dá)產(chǎn)品信息等各方面基本功能外，設(shè)計(jì)師通過對空間環(huán)境和氣氛的塑造手法，把消費(fèi)者的視覺、聽覺，甚至味覺調(diào)動起來，提高他們了解商品的興致，盡可能達(dá)到提高銷售的目的。要多了解樓盤目標(biāo)客戶群的年齡層次、愛好，以及消費(fèi)傾向等方面，這樣對項(xiàng)目的理解認(rèn)知和把握程度會更深，以減少不協(xié)調(diào)的現(xiàn)象。

在定位清晰后，設(shè)計(jì)師會從多方面考慮樓盤的品牌信息，如結(jié)合當(dāng)?shù)貧夂颍ㄟ^色調(diào)來進(jìn)行搭配，在寒冬里傳達(dá)暖意；在豪宅社區(qū)的售樓部盡量把空間做大，挑高要高，把豪宅的氣派與格調(diào)帶出來；針對消費(fèi)者比較年輕的，設(shè)計(jì)可以表現(xiàn)得酷一點(diǎn)，盡量用多一些新型材料與設(shè)計(jì)手法來表達(dá)。

有些售樓部空間規(guī)劃如出一轍，接待合直進(jìn)入口處，背景墻上大大的LOGO，再進(jìn)入大廳、模型區(qū)。這樣的設(shè)計(jì)很常規(guī)，不會出錯，但也不會出彩，適合一般住宅產(chǎn)品。如挑選別墅、豪宅等產(chǎn)品的客戶，則會考慮此產(chǎn)品定位是否符合自己的身份，在這時侯，售樓部的設(shè)計(jì)往往就要突破常規(guī)設(shè)計(jì)，從多角度去探討這類設(shè)計(jì)，如做成類似藝術(shù)館形式的，很新穎科幻的，很富有東方情調(diào)的，很度假休閑的……當(dāng)售樓部的內(nèi)涵越豐富。它對客戶的吸引力就越離。

這樣結(jié)合項(xiàng)目的地理、人文、審關(guān)習(xí)慣、項(xiàng)目定位等多個要素來考慮，才可能做出好設(shè)計(jì)。

在未來的售樓部設(shè)計(jì)中，作為設(shè)計(jì)師更希望能多注"人”的因素。能更親和、更實(shí)用，而不再盲目追逐嘩眾取寵。把握好設(shè)計(jì)的尺度，在完成作品的同時滿足客戶種種美與功能上的需求。

王小鋒

廣州尚逸裝飾設(shè)計(jì)有限公司

As a designer, the biggest achievement is seeing that the customers can benefit from my design. That is, if we make contribution to the design career and help customers to solve the problems, sense of achievement will arise spontaneously.

During the process of many years' design, the design projects of houses' sales center are becoming our key emphasis in work gradually. In fact, houses' sales centers don't connected closely to our daily life. Frankly speaking, they're just specialty stores for selling houses. But it combines all kinds of spaces, and its character should be in the same line with that of the buildings on sale. Therefore, the standard of a good houses' sales center should be not only with good-looking and innovation, but also be in accordance with the sales requirement and be the impetus of sales.

The display is closely tied up with sales. Besides conveying the basic functions of products information, we make good use of consumers' vision, audio, and even taste sense, which can increase their interest on knowing the goods and increase the sales accordingly. Knowing the target customers' age, hobby, and consumption tendency etc., can help to understand further about the projects and avoid being inharmonious.

After positioning clearly, we will consider the brand information of buildings. For example, considering local climate, we use colors to match, and convey the warmth in winter; Enlarge the inner space of the sales center in luxury community and make sure the floor height be high, which can show perfectly the style and pattern of luxury houses;Or design in a cool way for younger consumers, and use more new types of material and designing ways.

The layouts of the space in some sales center follow a similar way. The reception desk is at the entrance, big logo on the background wall, then hall and mould area. This design is very regular, and it won't make mistake but won't stand out, which is only suitable for common buildings. The customers who are choosing villas and luxury houses will consider if the positioning of this product fit for their position. In this situation, the design of the sales center should break through the common rules and probe from different aspects, e.g. design the form of art museum, novelty and fiction, eastern romance, leisure and recreation…The more contents the houses' sales center has, the more attractive it will be for the customers.

Designs can only be nice when combining the factors such as geography, culture, aesthetic appreciation, positioning of the projects. In the design of future houses' sales center, as a designer, I do hope that the attention can be more focused on the element of“human”, which can be more compatible, more applied, but not play to the gallery. When working on the design, we should control its scale and meet the customers' various needs about beauty and function.

Xiaofeng Wang

Guangzhou Shangyi Decoration&Design Co., Ltd.