Associationsandcorrelationsarewaysofdescribinghowapairofvariableschangetogetherasaresultoftheirconnection.Byknowingthevariousavailabletechniques,youcaneasilyandaccuratelydiscoverandvisualizetherelationshipsinyourdata.Thisbookbeginsbyshowingyouhowtoclassifyyourdataintothefourdistincttypesthatyouarelikelytohaveinyourdataset.Then,witheasy-to-understandexamples,you’lllearnwhentousethevariousunivariateandmultivariatestatisticaltests.You’llalsodiscoverwhattodowhenyourunivariateandmultivariateresultsdonotmatch.Asthebookprogresses,itdescribeswhyunivariateandmultivariatetechniquesshouldbeusedasatagteam,andalsointroducesyoutothetechniquesofvisualizingthestoryofyourdata.Bytheendofthebook,you’llknowexactlyhowtoselectthemostappropriateunivariateandmultivariatetests,andbeabletouseasinglestrategicframeworktodiscoverthetruestoryofyourdata.