Everyday,businessesoperatearoundtheclockandahugeamountofdataisgeneratedatarapidpace.Hiddeninthisdataarekeypatternsandbehaviorsthatcanhelpyouandyourbusinessunderstandyourcustomersatadeep,fundamentallevel.Areyoureadytoentertheexcitingworldofdataanalyticsandunlocktheseusefulinsights?Writtenbyateamofexpertdatascientistswhohaveusedtheirdataanalyticsskillstotransformbusinessesofallshapesandsizes,TheAppliedSQLDataAnalyticsWorkshopisagreatwaytogetstartedwithdataanalysis,showingyouhowtoeffectivelysieveandprocessinformationfromrawdata,evenwithoutanypriorexperience.Thebookbeginsbyshowingyouhowtoformhypothesesandgeneratedescriptivestatisticsthatcanprovidekeyinsightsintoyourexistingdata.Asyouprogress,you'lllearnhowtowriteSQLqueriestoaggregate,calculateandcombineSQLdatafromsourcesoutsideofyourcurrentdataset.You’llalsodiscoverhowtoworkwithdifferentdatatypes,likeJSON.Byexploringadvancedtechniques,suchasgeospatialanalysisandtextanalysis,you’llfinallybeabletounderstandyourbusinessatadeeperlevel.Finally,thebookletsyouinonthesecrettogettinginformationfasterandmoreeffectivelybyusingadvancedtechniqueslikeprofilingandautomation.BytheendofTheAppliedSQLDataAnalyticsWorkshop,you'llhavetheskillsyouneedtostartidentifyingpatternsandunlockinginsightsinyourowndata.Youwillbecapableoflookingandassessingdatawiththecriticaleyeofaskilleddataanalyst.