Thisisapractical,hands-onbookbasedaroundafictitiouscasestudyblog,whichyouwillbuildonadevelopmentserverusingWordPress.Thecasestudygrowschapterbychapter,frominstallingyourlocaldevelopmentserver,rightuptothefinishedblog.Thebookstartsbylookingattheimportantfeaturesthatmakeasuccessfulbusinessblog:addingvaluetoyourproductsandservices,providingpropercustomerserviceandsupport,drivingtraffictoyourwebsite,andsoon.ItthenshowshowtoimplementthesefeaturesinWordPress.Itprovidesclearinstructionsanddetailedscreenshots,soyoucanseeexactlywhattodoateachstepofthebuild.YouwillinstallandconfigureaselectionofWordPressplug-instoimprovethefunctionalityofthecase-studyblog.Whenyouhavecompletedthecasestudy,youwillhavetheknowledgeandconfidencetoapplyallthetechniquesyouhavelearnedtoyourownWordPressbusinessblog.ThisbookisforanybodyrunningorstartingabusinessblogusingWordPress.WhetheryouplantouseyourblogforPRandmarketing,orwanttoprofitdirectlyfromblogging,thisbookoffersyoueverythingyouneed.Aswewanttogetintothespecificsofbusinessbloggingasquicklyaspossible,wedoncovertheWordPressbasics.SoitsbesttohavesomeexperiencewithWordPressbeforeyoustartwiththisbook.Thebookmainlyfocusesonaself-hostedWordPressinstallation,butmostoftheadvicealsoappliestoblogshostedonWordPress.com.