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跨境電子商務(wù)英語(yǔ)（第2版·慕課版）
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參考文獻(xiàn)
本書內(nèi)容分為12個(gè)unit，分別介紹跨境電商概述、主流跨境電商平臺(tái)、跨境電商開店、跨境電商店鋪和詳情頁(yè)設(shè)置、跨境電商產(chǎn)品管理、跨境電商訂單管理、跨境電商營(yíng)銷、跨境電商支付、跨境電商物流、跨境電商客戶服務(wù)、跨境電商評(píng)價(jià)管理、跨境電商供應(yīng)鏈。每unit分為3個(gè)part，設(shè)置warmingup、listening、speaking、reading幾個(gè)模塊，訓(xùn)練讀者聽、說、讀、寫、譯各方面的能力，培養(yǎng)讀者跨境電子商務(wù)英語(yǔ)語(yǔ)言能力和良好的國(guó)際視野、跨文化交際能力，提升其在跨境電子商務(wù)領(lǐng)域的綜合競(jìng)爭(zhēng)力。
目錄(66章)
倒序
- 封面
- 版權(quán)信息
- 內(nèi)容提要
- 前言
- Unit 1 Overview of Cross-Border E-Commerce
- Part 1 The Concept of Cross-Border E-Commerce
- Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce
- Part 3 Current Situation of Cross-Border E-Commerce in China
- Supplementary Materials
- Unit 2 Main Cross-Border E-Commerce Platforms
- Part 1 Amazon and eBay
- Part 2 Alibaba and AliExpress
- Part 3 Shopee and Lazada
- Supplementary Materials
- Unit 3 Opening a Cross-Border E-Commerce Store
- Part 1 Selection of a Cross-Border E-Commerce Platform
- Part 2 Preparation of Registration Materials
- Part 3 FAQ While Opening a Cross-Border E-Commerce Store
- Supplementary Materials
- Unit 4 Store and Product Description
- Part 1 Store Description
- Part 2 Title and Key Words of a Product
- Part 3 Product Description and Features
- Supplementary Materials
- Unit 5 Cross-Border E-Commerce Product Management
- Part 1 Product Selection
- Part 2 Product Pricing
- Part 3 Forbidden and Restricted Products
- Supplementary Materials
- Unit 6 Cross-Border E-Commerce Order Management
- Part 1 Pre-Sale Inquiry and Reply
- Part 2 Placing an Order
- Part 3 Follow-up of Order Related Services
- Supplementary Materials
- Unit 7 Cross-Border E-Commerce Marketing Activities
- Part 1 Promotion and Marketing
- Part 2 SEO and SEM
- Part 3 Brand Building
- Supplementary Materials
- Unit 8 Cross-Border E-Commerce Payment
- Part 1 Offline and Online Payment
- Part 2 Payment Process
- Part 3 Account Withdrawal
- Supplementary Materials
- Unit 9 Cross-Border E-Commerce Logistics and Warehousing
- Part 1 Packaging
- Part 2 Logistics Channels
- Part 3 Delivery Tracking and Transportation Time
- Supplementary Materials
- Unit 10 Customer Service of Cross-Border E-Commerce
- Part 1 Customer Service Procedures
- Part 2 Complaint Problems
- Part 3 Returning and Refunding
- Supplementary Materials
- Unit 11 Transaction Evaluation of Cross-Border E-Commerce
- Part 1 Five-Star Praise and Feedback
- Part 2 Bad Review and Feedback
- Part 3 Seller's Evaluation of the Buyer
- Supplementary Materials
- Unit 12 Cross-Border E-Commerce Live Streaming
- Part 1 Advantages of Live Streaming in Cross-Border E-Commerce
- Part 2 Management of Cross-Border E-Commerce Live Streaming
- Part 3 Development of Cross-Border E-Commerce Live Streaming in China
- Supplementary Materials
- 附錄 跨境電子商務(wù)常用術(shù)語(yǔ)
- 參考文獻(xiàn) 更新時(shí)間：2024-07-02 16:08:10
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