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Internet Marketing with WordPress

David Mercer 著

更新時間：2021-08-27 12:09:37

開會員，本書免費讀 >

Thebook'saccompanyingInteractivelearningenvironmentonsiteprebuilder.comgivesyouanonlineplacetoenhanceandextendyourpracticalexperiencethroughexercises,consolidateyourlearningandtheoreticalknowledgewithmarkedquizzes,interactionwithyourWordPressmarketingcommunity,andfunandexcitingextrassuchaschallengesandcompetitions.ThisbookisforpeoplealreadyusingWordPress,whowantmorevisitors,bettervisitors,andtoconvertmoreofthemintopayingcustomers.Nopriormarketingexperienceisrequired,althoughabasicunderstandingofeitherhostedorself-hostedWordPressblogsisassumed.

目錄(54章)

倒序

coverpage
Internet Marketing with WordPress
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Support files eBooks discount offers and more
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Chapter 1. Introduction to WordPress Marketing
Fitting into your niche
Internet marketing overview
Understanding Internet marketing
Pre-marketing preparation
Defining business objectives
Identifying the target audience
Summary
Chapter 2. Creating Content to Attract the Target Readers
The case for content
Understanding content
Creating content
Summary
Chapter 3. Building Traffic I: Search Engine Optimization
Understanding Internet search
SEO for WordPress sites
Dos and don'ts
Summary
Chapter 4. Building Traffic II: Socializing WordPress
Understanding social networks
Integrating your WordPress blog
Summary
Chapter 5. Building Traffic III: Building Relationships
Trust and relationships with WordPress
RSS feeds from your blog
Advertising online articles and press releases
Forums and groups
Summary
Chapter 6. Converting Traffic
Converting traffic into followers
Converting traffic into customers
Summary
Chapter 7. Analyze Refine and Repeat
Use analytics
Using Webmaster tools
The Internet marketing cycle
Implement multiple landing pages
Summary
Index 更新時間：2021-08-27 12:09:37

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Internet Marketing with WordPress